Reach UK Affluent & High Net Worth Individuals With Compliant, Campaign-Ready Data

We help organisations target affluent and High Net Worth clients using our high-quality data inside postal, email and telephone campaigns. There are approximately 4.5 million individuals in the United Kingdom who are defined as Affluent or High Net Worth Individuals. These people are deemed in the top 6.5% of the UK population of 69 million. 

Finely Fettled’s UK High Net Worth database is a powerful resource for reaching affluent individuals. Here are ten market sectors that can benefit significantly from this data:

Wealth Management – Target affluent clients for investment, retirement, and estate planning services.

Financial Advisors – Connect with individuals seeking bespoke financial advice and portfolio management.

Private Healthcare – Promote premium health services, private clinics, and wellness programs.

Interior Design & Home Luxury – Market high-end furnishings, renovations, and smart home solutions.

High-End Fashion & Retail – Reach buyers for luxury clothing, jewellery, and accessories.

Over-50s Lifestyle Products – Offer travel, insurance, and leisure tailored to affluent, mature consumers.

Charities & Philanthropy – Engage potential major donors for fundraising and legacy giving.

Real Estate & Estate Agents – Market luxury properties, second homes, and investment opportunities.

Private Education – Attract families interested in independent schools and elite tutoring.

Classic Cars & Collectibles – Target buyers for rare vehicles, art, and investment-grade collectibles.

Our UK High Net Worth data is used as part of direct mail campaigns, email campaigns and provided for outbound telephone marketing. Our focus is lead generation so we augment these services with best in class AI Solutions, like AI Agents, Answer Engine Optimisation, AI Workflows. The combination of offline marketing with the very latest AI solutions makes Finely Fettled the supplier of choice to affluent individuals.

The UK High Net Worth Database provides data with contact options including postal, email and telephone. Selections can be made by postal geography, house value, income, age, marital status, number of children, investor status, insurance renewal data, and many lifestyle interests. The database is sourced from a number of originator data providers, each of whom provide 3rd parties with permission to use the data under license.

Yes, we can. Finely Fettled can clean, enhance, and optimise your existing database to improve campaign results.

Yes, we can. Affluent and High Net Worth data can be selected by postcode, house value or council tax band. This provides very targeted access to the wealthiest people within a local neighborhood, town, city or county. Over the last decade of trading we have also established good working relationships with quality data around the world. So, we can provide access to HNWIs in other countries too.

Yes, it is. Here are 5 reasons any marketer should facto in direct mail.

Tangibility and standing out in a crowded digital world

• According to Royal Mail: “Two-thirds of consumers are more likely to open a letter than an email, and 39% said letters feel more personalised to them and their needs than bulk email.” 

• The “analogue” advantage: More affluent audiences often expect premium, thoughtful communications — a beautifully executed mail piece can reinforce exclusivity, status and credibility.

• For your HNW/affluent target, the physical piece offers a tactile, premium experience which digital alone struggles to convey, thus making the brand feel more elevated.

Why it matters for affluent individuals: This group tends to receive far more digital noise and often expects higher-end, differentiated communication. A well-designed direct mail piece signals investment, attention to detail and premium positioning — aligning with their expectations.

Higher engagement, recall and trust

• Data from MarketReach (via Royal Mail) shows that mail “activates areas of the brain responsible for long-term memory encoding more strongly than other media … Mail delivers results… campaigns including mail were 27% more likely to deliver top-ranking sales performance, and 40% more likely to deliver top-ranking acquisition levels vs campaigns without mail.” 

• Another source says: “71% of consumers express complete trust in the mail they receive.” 

• According to a 2025 blog cited by Kall Kwick, “campaigns incorporating direct mail are 52% more likely to report ROI increases, and 33% of direct mail leads to a commercial action.” 

Why it matters for HNW/affluent: For this cohort, trust, discretion, credibility and brand reputation are critical. Direct mail inherently conveys legitimacy and permanence (vs transient digital ads). This means you’re more likely to secure attention and nurture brand recall — key when you’re pitching higher value services or products.

Effective targeting and data access

• Take home-mover data: “11% of the adult population moves home; they spend £7bn on home improvements in the first year … they spend £9bn on move-related goods and services.” 

• This type of data allows for refined segmentation (e.g., affluent movers, addressable premium postcodes, lifestyle segments) rather than broad “spray and pray”.

• The article on the “return to growth” of direct mail shows that the channel’s revival is tied to better data-driven targeting and analytics.

Why it matters for affluent individuals: HNW segments are relatively small and selective. You want to avoid wasting budget on the mass market and instead precisely target affluent postcodes (e.g., AB, GU, RG, HA etc.), luxury-oriented households, or home movers fitting the profile. Direct mail allows you to use high-quality data (e.g., talk to Finely Fettled about accessing home-mover data) to zero in on that segment and reduce wastage.

Strong ROI and complementarity with digital

• The Door Drop report (via DMA/JICMAIL) shows an average ROI of £2.90 for every £1 invested in door-drops.

• Direct mail campaigns that integrate with digital (e.g., QR codes, personalised URLs) boost responsiveness. 

• The MarketReach report cited showed that adding mail increased the total communications ROI for campaigns by 12%. 

Why it matters for affluent targeting: When you’re marketing to high-value individuals, the cost per target may be higher, but so is the potential lifetime value. Using a channel with strong ROI helps justify the investment. Furthermore, pairing direct mail with digital touch points (landing pages, personalised URLs) allows you to embed measurable digital journey triggers and attribution — very much aligned with your direct-response, performance-driven focus.

Enhanced “time on desk”, repeated exposure and premium perception

• Mail tends to stay in the home longer, be revisited multiple times — for example: “Over a 28-day period, mail is interacted with an average of 4.17 times” and “the average piece of business mail lives in the home for around 7.69 days” in one study.

• Because HNW individuals often receive fewer “junk” items and may have greater discretion over their mailbox, a high-quality mailer stands out more.

Why it matters for affluent individuals: In the luxury/affluent space, subtlety, prestige and longevity matter. A well-crafted direct mail piece may sit on a coffee-table, be shared with spouse/partner, referenced later — helping build brand memory and status. It also allows multiple exposures (not just one click) which supports higher-consideration purchases — typical in the affluent segment.

Absolutely. Finely Fettled provides done-with-you campaigns. We combine the data selection, design, copy, print and fulfilment and the postage for direct mail campaigns. We also offer HTML and Text emails. We do not distribute our email data, so we are often asked to create personalised email campaigns.