High Net Worth Leads
Converted by AI Agent
Get Superior Returns by Combining Selections from the 3.5m UK High Net Worth Database and Bespoke AI Agents for Refined Messaging & Conversion
Drive High-Net-Worth Growth with Proven Marketing Excellence
Get direct access to industry insights and data-driven strategies designed for your success.
The Marketing to the Affluent Dream Team
AI Customer Simulator
AI Customer Simulators are the antidote to marketing campaigns built from the wrong side of the table. Based on highly refined Ideal Customer Profiles, this tool simulates customer behaviour, allowing marketers to test different approaches before deployment. Understand friction points and optimise messaging based on offers and value propositions to create highly personalised predictive models.
UK High Net Worth Data
The 3.5 million UK High Net Worth Database is the most complete set of high net worth and ultra high net worth data for marketing campaigns. It is flexible, accurate and responsive. Get lookalikes by profiling your best affluent customers or select the perfect prospect audience by wealth, age, location and many interests and output compliant email, telephone and postal records for your next campaign.
Custom AI Agent
This AI Agent sits right on your website (left, right or middle) to engage affluent visitors. The Custom AI Agent isn’t a chatbot—it’s a dynamic, interactive guide that answers every question about your services. Designed to spark natural conversations, it transforms curious browsers into quality leads. No clunky forms, just genuine interactions that build trust and drive conversions.
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High Networth AI Expert
Custom AI Agent
Why HNWIs Want Marketers to Use AI Agents
Using AI tools like customer simulators and agents can help marketers enhance engagement and lead generation,
whilst meeting HNWIs needs for exclusivity, privacy and efficiency
HNWI Personalisation at Scale
Tailored Marketing for Every Elite Client – High net worth individuals demand exclusivity. Our AI tools enable marketers to deliver hyper-personalised campaigns at scale, ensuring each HNWI receives messages that speak directly to their unique needs and preferences, fostering deeper connections and loyalty.
Efficient Campaign Testing
Marketing Precision Without the Trial and Error – Traditional campaign testing is costly and time-consuming. With our AI Customer Simulator, marketers can test strategies virtually, refining approaches before launch. This ensures that only the most effective campaigns reach HNWI audiences, maximising ROI and impact.
Deeper HNWI Insights
Engaging Website Experiences
Always-On Service
Qualified Lead Generation
Data Insight from Interactions
Enhanced Privacy
Leadership Through Innovation
Why Work With Finely Fettled?
Select from The UK High Net Worth Database – the definitive & compliant source of 3 million UK HNWIs.
Create a unique Customer Simulator and test your messaging against an Ideal Customer Profile created for your business.
Refine your marketing strategy with experts and apps from the MeclabsAI Marketing Platform.
Get A-lister copy and design for HNWI Direct Response Emails and Postal Campaigns.
Generate High Performing and Tested Landing Pages.
Use a MicroYES AI Agent based on your marketing collateral to capture HNWI leads like never before.
Serving Brands Marketing to the Affluent
Our Services
The Complete and Personalised Direct Response Marketing Package
Marketing Strategy
Everything focuses on results. Let us get clear on your Unique Sales Proposition and how your irresistible offer will attract HNW and affluent individuals. We’ll define your message to market and agree the most suitable media to reach your goals.
Data Services
Identify affluent individuals from The UK High Net Worth Database. Analyse your customer base with geo-demographic profiling system SONAR. Get GDPR compliant data for postal, telephone and social media campaigns.
Creative Design
Access truly creative designers for your direct marketing campaigns. Create evergreen marketing assets. From leaflets, postcards, self-mailers, invitation mail shots, magazine inserts, brochures, books and lead magnets.
Direct Mail Campaigns
We’ll help you create a strategy to get your message, offer and calls to action right and focused on response, based on a cleansed target mailing list, and manage creative, print, post and responses attributed.
Landing Pages
Responsive landing pages are created with unique URLs that synchronise with your brand assets. They are call to action focused. Each landing page is hosted by us, but remains yours. They are optimised for lead generation and to maximise responses.
Shock & Awe Packages
We design personalised shock and awe packages to generate referrals and amplify your authority. They boost brand trust and create a measure of obligation. Seminar attendance improves using them. They are the unexpected and welcomed real relationship builder.
Videos
Onsite or using our Studio, we can create quality videos for your landing page. Scripting developed with you to showcase your offer in the most appealing way. Latest in stabilised motion videos for authentic outdoor videos with brilliant audio.
Direct Response Media
We will create campaigns across responsive media. Working with trusted partners, your campaign can have the best combination of print, social media, local search, magazine inserts, events, LinkedIn connections and by creating your own book asa lead magnet.
Testimonials
David Emslie
Nigel Halliday
He is modest in approach but never be fooled – he is incredibly sharp, adept and commercial.
Louise
Graham produced a clear concise no-nonsense 10 point marketing action plan to both acquire customers and recruit staff. I employed Graham to produce a direct mail marketing campaign. (more…)
Mark Booker
Graham has helped us create literally £millions of investment funds for our largest IFA network client
Steve
Thanks for being as positive as ever. This is brilliant work, I can’t find a thing I’d like to change.
Craig
About
Finely Fettled is a specialist West Yorkshire Marketing Consultancy offering high net worth over 50s lead generation campaigns. We help you get more customers, then increase your business through referrals, customer reactivation and cash flow surges, by combining top class data with direct mail campaigns.