Graham Arrowsmith is “The High Net Worth Data Guy”
and Managing Director, Finely Fettled
Why Work With Us?
To do more business by:
- Using a compliant data source like The UK High Net Worth Database, to find high net worth and affluent individuals and turn them into high value leads for your offer;
- Effective communication with done-for-you direct response campaigns, including direct mail, email and telephone campaigns designed for response;
- Creating awareness, trust and interest with authority video interviews that optimise the short time you have to establish rapport with high value leads.
What Can Finely Fettled Do For You?
Serving Brands Marketing to the Affluent
Our Services
The Complete and Personalised Direct Response Marketing Package
Marketing Strategy
Everything focuses on results. Let us get clear on your Unique Sales Proposition and how your irresistible offer will attract HNW and affluent individuals. We’ll define your message to market and agree the most suitable media to reach your goals.
Data Services
Identify affluent individuals from The UK High Net Worth Database. Analyse your customer base with geo-demographic profiling system SONAR. Get GDPR compliant data for postal, telephone and social media campaigns.
Creative Design
Access truly creative designers for your direct marketing campaigns. Create evergreen marketing assets. From leaflets, postcards, self-mailers, invitation mail shots, magazine inserts, brochures, books and lead magnets.
Direct Mail Campaigns
We’ll help you create a strategy to get your message, offer and calls to action right and focused on response, based on a cleansed target mailing list, and manage creative, print, post and responses attributed.
Landing Pages
Responsive landing pages are created with unique URLs that synchronise with your brand assets. They are call to action focused. Each landing page is hosted by us, but remains yours. They are optimised for lead generation and to maximise responses.
Shock & Awe Packages
We design personalised shock and awe packages to generate referrals and amplify your authority. They boost brand trust and create a measure of obligation. Seminar attendance improves using them. They are the unexpected and welcomed real relationship builder.
Videos
Onsite or using our Studio, we can create quality videos for your landing page. Scripting developed with you to showcase your offer in the most appealing way. Latest in stabilised motion videos for authentic outdoor videos with brilliant audio.
Direct Response Media
We will create campaigns across responsive media. Working with trusted partners, your campaign can have the best combination of print, social media, local search, magazine inserts, events, LinkedIn connections and by creating your own book asa lead magnet.
Praise
Graham has helped us create literally £millions of investment funds for our largest IFA network client
Like most other businesses the home care sector is very competitive. Market research showed me that my competitors marketed in the same way, using the same words, making the same promises, using similar stock images and the same marketing channels. If Independent Living simply copied our competitors I just couldn’t see how we would stand out and be the company of choice. I then employed Graham Arrowsmith who came to my business, took the time to listen to the views of my care staff and really worked to understand my business. Later that same day Graham produced a clear concise no-nonsense 10 point marketing action plan to both acquire customers and recruit staff. Over the following two months I rolled out Graham’s ideas one-by-one and we have definitely seen an uplift of interest in Independent Living. Not only have we seen more interest but I also feel the marketing is different and refreshing.
I employed Graham to produce a direct mail marketing campaign. After providing Graham with draft text and our company logo I had no worries whatsoever, the job simply happened! The quality of the marketing materials Finely Fettled produced were brilliant and it gave a great impression of our business. As a result we received care enquiries from the top end of the market – the most profitable.
Thanks for being as positive as ever. This is brilliant work, I can’t find a thing I’d like to change.
He is modest in approach but never be fooled – he is incredibly sharp, adept and commercial.
About
Finely Fettled is a specialist West Yorkshire Marketing Consultancy offering high net worth over 50s lead generation campaigns. We help you get more customers, then increase your business through referrals, customer reactivation and cash flow surges, by combining top class data with direct mail campaigns.