DATA FOR PARTIALLY ADDRESSED MAIL
Reach More Affluent Households With a Partially Addressed Mail Campaign
PARTIALLY
ADDRESSED
MAIL
GDPR
Non Personalised
Ideal Customers Profiled
Targeted Lookalikes
Existing Customers Excluded
Clean Data
Target affluent households that fit a sophisticated marketing profile of your existing customers. Get a Partially Addressed Mail file, cleansed against the Mailing Preference Service and which profiles the best postcodes you can mail for your best new prospects.
How it Works
UK Address Only Data
Identify and reach the most affluent households in the UK with a direct mail campaign using Partially Addressed Mail.
Using our UK Address Only Database we analyse, profile and match your best customers by their addresses and find the best postcodes to focus on from.
The average number of households in a postcode is around 18. So, if you have 6 customers in a particular postcode, it's a good indication that the rest of the postcode are good prospects for you. Birds of a feather flock together!
Only the addresses you don't have are used in the mailing. In the example above, that's 12 additional addresses. These are known as Top Ups.
And by profiling your customers, we can identify other postcodes where you do not have customers. The people living there are similar to yours. These are Lookalikes.
One of the amazing tools we use is called SONAR. It is very sophisticated geo-demographic profiling system. Huge amounts of data are crammed into the system to create clusters of similar people. Using your customer data, the bigger the sample the better the profile, we create a postcode ranking for both Top Ups and Lookalikes. From this we select the very best postcodes you should target with your Partially Addressed Mail campaign.
Download SONAR Groups pdf
Discover more about the 80 SONAR groups in this free pdf. Using this document alongside a SONAR profile you will understand more about the areas where your customers and prospects live. Sonar is the ideal geo-demographic profiling system for your Partially Addressed Mail campaign.
SONAR USERS
SONAR and other Geo-demographic Profiles have been used by the following organisations
Trusted Customer Profiling
SONAR is an affordable and trusted customer profiling solution. It's the perfect fit for Partially Addressed Mail data selections. Contact Finely Fettled to secure a license to use SONAR in your customer segmentation plans.
Pricing
Volume Related Prices (per '000)
Output Volume
Price
Pricing Details
10,000
25,000
100,000
250,000
24,999
99,999
249,999
and above
£95
£85
£75
POA
- Our full profile cost is £495 plus vat. This cost will be fully credited against your data order.
- The mailing file we produce will be the very best TOP-UP and LOOKALIKE postcodes based on your profile.
- No personal data will be included in the mailing file.
- The mailing file will be matched against the Mailing Preference Service suppression file to eliminate households who do not wish to receive mail communications.
- We can also remove addresses which you hold on your stop list.
- Optionally, we can suppress households where a match to our deceased or goneaway files exists for the last 6 months for an additional cost of 20p per matched record. An audit will be produced in advance if you desire this.
- You will have password access to a secure server folder in your busness name, where you can upload your data. We will collect, process and subsequent place the mailing file for you to collect.
REACH MORE AFFLUENT HOUSEHOLDS
Finely Fettled focuses on generating new affluent customers using direct mail. We combining the best quality data, analytics, creative, print and postage to get results in your next direct mail experience .What We Do
If you are ready to access lower data and mailing costs with the GDPR compliant new Royal Mail service Partially Addressed Mail, we profile your customers to create the ideal mailing file.
SECURE
Transfer your non-personal customer data and any stop files you have to a secure folder set up exclusively for you. Access the finished mailing file from the password protected folder. After the mailing, we'll delete your data and confirm we've done so. The security and guardianship of your data is of utmost importance to us.
PROFILED
The results you get from your Partially addressed mail campaign are the most important thing to us. So, we use up to 30,000 different attributes and the SONAR geo-demographic profiling system to profile your data. We''ll create the very best Partially Addressed Mail file possible for your campaign.
Clean
Your data is used to create customer neighbourhood selections and profiled for lookalikes in areas they don't live. The mailing file we return extracts your customer data along with matched suppressions to MPS, your do not mail files supplied, and if requested deceased and goneaways.
What will you choose as your Collective Name? It's one of the most important choices you have for your Partially Addressed Mail campaign.
YOUR COLLECTIVE NAME
One of the benefits of Partially Addressed Mail is the Collective Name. Think of it as your campaign's personality. It's not easy, but your response rate will in some part be dependent on choosing an appropriate name. It is always good advice to test collective names.
Here are 3 examples to help you get started...
Locality Name
Ask us to apply locality names to your Partially Addressed Mail File. A geography based collective name is not personalised in terms of GDPR, so is entirely acceptable. If you were thinking The Occupier, maybe this is for you.
Product Category Name
If your product category has wide ranging appeal to the households you are targeting in your Partially Addressed Mail campaign, then add 'lover' to single out the resident you'd most like to respond to your mailing.
Informal Formal Name
Instead of Head of Household, you may wish to soften the formality implied. A test may prove that writing in fun predisposes more interested opens. The engagement rate for Partially Addressed mail is 88%. This may be a way to engage the right respondent.
Get In Touch
CONTACT FORM
If you have a Partially Addressed Mail data question, or you want to create a mailing file and have your existing customer file ready, contact us here.
We'll be happy to set up a secure place for your data to upload to and once we have processed your data, you'll be able to download the data securely from there too.