Reach affluent UK over-50s with precision by post, phone and email
Target affluent people aged 50 and over, selectable by exact age, wealth, investments, property value, lifestyle and geography, for better-qualified acquisition campaigns.
The UK High Net Worth Over 50s Database is the over-50s selection of The UK High Net Worth Database, compiled by Finely Fettled Limited. It holds 2.65 million postal addresses, 2.34 million telephone numbers and 1.502 million email addresses for affluent UK individuals aged 50+.
Free, no obligation. We reply within one working day.
Selectable by exact year of age. GDPR compliant, multi-sourced, and every supplied file is seeded so misuse can be detected.
Why market to the affluent over-50s
Put your offer in front of affluent over-50s who are easier to define, easier to segment and often overlooked by mainstream advertisers.
They hold most of the wealth
Older households hold the majority of UK household wealth, from pensions and investments to mortgage-free property.
Wealth is on the move
An estimated £5.5 trillion is expected to pass between generations in the coming decades, creating planning needs for financial, legal and property services.
They read their post
Many over-50s give physical mail more attention than another email or advert, especially for considered, high-value decisions.
Less competition
Many advertisers focus on younger audiences, so a relevant, respectful offer to over-50s has more room to stand out.
Who uses it
A fine wine tasting, delivered to affluent homes in lockdown
During Covid, a fine wine merchant wanted new customers when nobody could meet in person. We mailed postcards only to high net worth individuals with a known interest in fine wine, inviting them to apply for a private tasting.
- Precise targeting: several recipients were surprised we understood their passion.
- An invitation to apply, not a sales offer, so the event felt selective.
- Three bottles sent to the home, tasted together online, with live opera between tastings.
- Clear, direct creative inspired by John Caples' famous "Piano" advertisement.
Result: the merchant won new customers, and proved a repeatable approach: targeted direct mail that starts a premium, multi-touch journey at home.
How it works
Start with your best customers, build a precise lookalike audience, choose the right channel mix, and test response by segment so you can scale what works.
Profile your customers
Send us your customer file and we profile it free, to find who buys from you.
Select lookalikes and channels
We count matching over-50s by post, phone and email, with the selections we recommend.
Launch and measure
Licensed data within 2 working days of payment, or emails sent by us with reports. We profile responders to sharpen the next campaign.
Volumes and prices
Every order starts with a free count, so you only pay for the people who fit. All prices exclude VAT.
Postal
| Volume | £ per 1,000 | Order value |
|---|---|---|
| Minimum 4,000 | £300 | £1,200 |
| Over 10,000 | £225 | £2,250 |
| Over 25,000 | £150 | £3,750 |
| Over 50,000 | £125 | £6,250 |
Telephone
| Volume | £ per 1,000 | Order value |
|---|---|---|
| Minimum 2,000 | £300 | £600 |
| 10,000 | £225 | £2,250 |
| 25,000 | £150 | £3,750 |
| 50,000 | £125 | £6,250 |
Email (sent by us)
| Volume | £ per 1,000 | Order value |
|---|---|---|
| Minimum 10,000 | £200 | £2,000 |
| 20,000 | £160 | £3,200 |
| 50,000 | £100 | £5,000 |
| 100,000 | £75 | £7,500 |
Email campaigns are broadcast twice on your behalf, with reports. Once your order is agreed we invoice you; licensed data is sent securely within 2 working days of payment.
Turn interest into private, qualified conversations
Affluent prospects do not always complete a form on a first visit. Pair your campaign with a discreet lead conversion agent from our sister company MicroYES, so visitors arriving from your mailing can get immediate, private answers and an easy route to a consultation.
Questions about The UK High Net Worth Over 50s Database
What is The UK High Net Worth Over 50s Database?
The over-50s selection of The UK High Net Worth Database, compiled by Finely Fettled Limited: 2.65 million postal addresses, 2.34 million telephone numbers and 1.502 million email addresses for affluent UK individuals aged 50+.
What can I select by?
Exact year of age, plus wealth and investor indicators, income, pensions, home ownership and value, lifestyle interests, travel, charity giving and geography.
How much does it cost?
Postal and telephone data start at £300 per 1,000 + VAT, with a minimum postal order of 4,000 records and a minimum telephone order of 2,000. Email campaigns start at £200 per 1,000 from 10,000 records, sent by us. Larger volumes reduce the rate.
Can I buy the email addresses?
No. Email addresses are not handed over. We broadcast your campaign twice on your behalf and provide reports.
Is the data GDPR compliant?
Yes. The data is multi-sourced and compliant, and every supplied file is seeded so misuse can be detected.
How quickly can I receive the data?
Licensed postal or telephone data is delivered securely within 2 working days of payment.
Can I test before committing?
Yes. Start with a free count and profile, then a smaller test selection before you roll out.
Find out how many affluent over-50s match your best customers
Tell us who buys from you and where. We will reply within one working day with a free count and profile.