Reach affluent UK audiences on Facebook and Instagram, without handling the data yourself
We build a privacy-safe Custom Audience from The UK High Net Worth Database or a UK consumer email file, load it into your own Meta Ads Manager, and you run the campaign from there.
Stop paying to reach interests Meta guesses at. Choose the affluent people you want, by wealth, age, location and lifestyle, and show them your ads.
You never receive the email addresses, and Meta performs the matching privately inside your own advertising account.
Choose your audience
HNW Meta Audience
Built from The UK High Net Worth Database, for luxury brands, wealth management and premium services that need higher-affluence people on Meta.
- Affluence and wealth selections
- Investor indicators
- Age, occupation and lifestyle
- Geographic targeting
Meta Custom Audience
Built from a UK consumer email file, for businesses that want a broad but defined audience on Facebook and Instagram.
- Demographic selections
- Geographic targeting
- Interest selections where available
- Audience size to suit your budget
Who it suits
How it works
Define your audience
Tell us who you want to reach: wealth, age, location, interests and audience size.
We build and load it
We create the Custom Audience in your Meta Ads Manager. You give us the access; you never receive the email addresses.
Launch and scale
Run your Facebook and Instagram ads to the matched audience, and build lookalikes from it inside Meta.
Built to keep the data, and you, safe
- No email file is handed over. The audience is created inside your own Ads Manager, so the data cannot be reused elsewhere.
- Meta does the matching. Data uploaded to a Custom Audience is hashed and matched privately against Meta users; only the matched audience can be used for advertising.
- Process notes for your compliance team. We can explain exactly how the audience is built and used, so your compliance or legal team can review it.
- Promoting an investment? Your ad must be approved by an FCA-authorised firm before it runs.
Questions about Meta Matched Audiences
What is a Meta Matched Audience?
A Custom Audience in your Meta Ads Manager, built by Finely Fettled from The UK High Net Worth Database or a UK consumer email file, so you can show Facebook and Instagram ads to people you have chosen.
Do we receive the email addresses?
No. We upload the audience directly into your own Meta Ads Manager, so the email addresses are never handed over for separate use.
How does Meta match the audience?
Meta matches the uploaded data privately against its own users to create a Custom Audience. Typical match rates are 30–70%. Only the matched audience is available for advertising in your account.
How do HNW audiences differ from standard ones?
HNW audiences come from The UK High Net Worth Database, with affluence, investor, age and lifestyle selections. Standard audiences come from a broader UK consumer file.
Is this a compliant way to target ads?
The audience is created and matched within Meta's own advertising environment and the raw email data is never passed to you. We can explain the process in detail for your compliance or legal team.
How quickly can I start advertising?
Typically within 24 to 48 hours of agreeing your audience and receiving access to your Ads Manager.
Check whether your audience can be built
Tell us who you want to reach on Facebook and Instagram. We will reply within one working day with a count and a quote.