Postcard Mailers to Affluent UK Homes
Put your offer into affluent UK homes with a professionally managed postcard campaign — targeted, designed, printed and posted for you.
If you sell a high-value product, experience or service, being seen matters. A well-designed postcard in an affluent home gives your message a physical presence that digital ads and emails often do not.
Finely Fettled handles the whole campaign for you: audience selection, postcard copy and design (or your own artwork), A5 full-colour print on 350gsm board, and Royal Mail postage. Each run is planned over three months, with about 5,000 postcards posted each month, so your offer has time to build recognition and response.
£4,500 + VAT a month. Sold in 3-month runs. No obligation.
What is included
Targeting to affluent UK buyers
Choose named high-net-worth individuals from The UK High Net Worth Database, or affluent households selected by postcode and profile.
Postcard copy and design
We write and design a postcard to present your offer clearly and credibly, with a strong call to action.
Print management
A5 postcards, printed in full colour on both sides on 350gsm postcard board, ready to make the right impression in the home.
Royal Mail postage
We handle the posting for about 5,000 postcards a month, so your campaign goes out consistently without adding work to your team.
Two ways to target
Named HNW individuals
Mail named high-net-worth individuals selected from The UK High Net Worth Database — 4.5 million affluent UK individuals.
Target by factors such as wealth, age, lifestyle, interests and home value.
Best when: you know the kind of person you want to reach and want named individuals rather than households.
Affluent households (Partially Addressed Mail)
Mail affluent households in the postcodes most like your best customers.
SONAR geo-demographic profiling identifies top-up and lookalike areas, and cards are sent with a collective addressee such as a locality name or “The Wine Lover”. No personal data is used, and selections are screened against the Mailing Preference Service.
Best when: you want local or lookalike prospecting without using personal data.
Which is right for you? That depends on your audience, offer and geography. The first step is a free count and profile so you can see how many likely matches are available and which route makes more sense.
How the 3-month run works
Who it is for
UK businesses selling high-value products, experiences or services to affluent households: luxury and bespoke travel, prime estate agency, premium brands, private clinics, galleries, wine and whisky, and local premium services.
It is especially useful for owners and marketing leads who want a tangible, done-for-you acquisition channel, but do not want to run data selection, design, print and postage themselves.
Want more reach? The Affluent Marketing Package combines postcards with email to 100,000 HNW individuals, a conversion agent and a podcast appearance.
Questions about Postcard Mailers
How much do Postcard Mailers cost?
£4,500 + VAT a month for about 5,000 postcards, including data selection, postcard design, print and Royal Mail postage. Campaigns are sold in 3-month runs.
Why is it sold as a 3-month run?
Because repetition matters. A single postcard can be missed or forgotten. Three monthly mailings help build recognition and give your campaign a fairer chance to produce response.
Can I use my own design?
Yes, you can use your own design. If you would rather we create it, postcard copy and design are included in the service.
Is it GDPR compliant?
Yes. Named mailings use compliant data from The UK High Net Worth Database. Partially Addressed Mail uses no personal data, and postcode selections are screened against the Mailing Preference Service.
Can I pair this with a response agent?
Yes. Your mailing can be paired with a discreet conversion agent from our sister company, MicroYES, to help postcard-driven visitors get answers and book a conversation.
What if my offer is an investment?
If your promotion relates to an investment, it must be approved by an FCA-authorised firm before it is sent.
See how many affluent homes you could reach
Tell us who buys from you, where you want to target, and what you sell. We will reply with a free count and profile showing how many matching affluent people or households may be available — and which mailing option is likely to suit you best.