The Affluent Marketing Package
Concentrated traction with qualified UK high-net-worth audiences
A three-month campaign that puts your offer in front of affluent UK buyers and investors across email, post, your website and podcast — designed to generate qualified enquiries, not just traffic.
Whether you sell luxury travel, prime property, premium brands or an investment opportunity, this package gives you a concentrated three-month push. We email 100,000 selected high-net-worth individuals over six sends, mail 5,000 at home each month, deploy a lead conversion agent on your website or landing page, and include a featured appearance on The Next 100 Days podcast.
£22,000 + VAT for the full three-month campaign. No obligation to proceed.
What is included in the Affluent Marketing Package
100,000 high-net-worth individuals emailed six times
Selected from The UK High Net Worth Database by the interests and attributes that fit your offer, and broadcast by Finely Fettled on your behalf with reporting after every send.
5,000 high-net-worth households reached every month
A physical mailing in month 1, month 2 and month 3, 15,000 in total.
A lead conversion agent on your website or landing page
Built by our sister company MicroYES on the MeclabsAI platform, the agent answers questions, handles early qualification and helps turn response into booked conversations while interest is still warm.
A featured appearance on The Next 100 Days podcast
Your business is featured on the UK’s longest-running independently produced weekly business interview podcast, giving prospective buyers and investors time to hear your story in more depth than any mailing can.
How the three months run
Before launch
We agree your audience, your message and your offer, and your conversion agent is built and installed. If your offer is an investment, your promotion must be approved by an FCA-authorised firm before anything is sent.
Month 1
Your first 5,000-piece home mailing is sent. The first two email broadcasts go out. Your conversion agent goes live. Your podcast interview is recorded and, wherever possible, released.
Month 2
Your second home mailing is sent. Email broadcasts three and four go out. Your podcast episode continues to be shared across your wider sales process.
Month 3
Your third home mailing is sent. The final two email broadcasts go out. We review response patterns so you can see who engaged and what the next commercial step should be.
Who this package is for
UK businesses that sell high-value products, experiences or opportunities to affluent people: luxury and bespoke travel, cruise and yacht charter, prime estate agency and new homes, premium brands, private health and wellbeing, galleries and auction houses, wealth managers, and investment offers such as EIS and SEIS funds, bullion, whisky and wine.
If your priority is qualified enquiries rather than general awareness, this package is designed for that objective.
Why the podcast matters
The Next 100 Days is co-hosted by Graham Arrowsmith and Kevin Appleby and is the UK’s longest-running independently produced weekly business interview podcast. Graham brings 46 years in direct response marketing.
Affluent buyers and investors often need more than a headline and a call to action. A podcast appearance gives them time to hear your thinking, your credibility and your case in a more considered format.
If your offer is an investment
Your promotion must be approved by an FCA-authorised firm before it is sent, under section 21 of the Financial Services and Markets Act 2000. Finely Fettled does not give investment advice. Where helpful, we can point you to firms that approve promotions.
Questions about the Affluent Marketing Package
What does the Affluent Marketing Package cost?
£22,000 + VAT for the full three-month campaign.
Is it only for investment offers?
No. It works for any business selling to affluent people, from luxury holidays and prime property to premium brands and investment opportunities.
Where does the audience come from?
The UK High Net Worth Database of 4.5 million affluent UK individuals, selected by the interests and attributes that fit your offer, such as travel and lifestyle interests, home value or investor status.
Do we receive the email addresses?
No. We broadcast the emails on your behalf and provide reporting after each send.
Who builds the conversion agent?
Our sister company MicroYES, on the MeclabsAI platform.
What if our offer is an investment?
Your promotion must be approved by an FCA-authorised firm before anything is sent.
What happens at the end of the three months?
You receive a clear picture of engagement and responder behaviour so you can decide what to do next. There is no obligation to continue.
Plan your three months of traction
Book a free 30-minute planning call and we will tell you honestly whether this package fits your offer, audience and timing.