Reach affluent UK buyers with trusted data, managed campaigns and AI follow-up
From the team behind The UK High Net Worth Database: targeted data, done-for-you outreach and AI lead conversion to help you turn interest into qualified conversations.
Finely Fettled helps UK businesses identify high-value audiences, run targeted outreach, and convert responses into sales conversations. Choose the support you need: license the data, let us run your campaign, or use AI to respond to leads quickly and consistently.
Tell us who you want to reach and we will send an estimated count and profile within one working day. No obligation.
GDPR compliant, multi-sourced data. Every supplied file is seeded so misuse can be detected.
Who we help
UK businesses whose growth depends on reaching people, or businesses, with the means and the interest to buy.
Choose your route
Start where you are. Most clients begin with a free count.
License the data
Licensed data for your own mail, telephone or email campaigns, delivered within 2 working days of payment.
- The UK High Net Worth Database — 4.5m affluent individuals
- The UK High Net Worth Over 50s Database
- High Net Worth Investors List — 425,312 investors
- The UK Business Database — ~4m businesses and landlord data
Let us run the campaign
We select the audience, write and design, print and post, or send your emails, and report back.
- Postcard Mailers — £4,500 + VAT a month, 3-month runs
- The Affluent Marketing Package — 3-month HNW campaign
- Meta Matched Audiences — Facebook and Instagram
- Partially Addressed Mail — no personal data
Convert the response
Turn replies and website visits into private, qualified conversations.
- AI lead conversion agents — from our sister company MicroYES
- Positioning and Journey Review
How it works
Tell us who you want to reach
Your sector, ideal customer, geography, and whether you want to mail, call, email or advertise.
Get a free count and profile
How many matching people or businesses are available on each channel, with the selections we recommend.
Launch
Licensed data within 2 working days of payment, or a campaign we plan and run with you, with reports.
Get estimated counts and costs
Use our interactive estimator to see likely volumes and costs for The UK High Net Worth Database. On a tablet, rotate your screen.
Trusted by brands marketing to the affluent


















What clients and colleagues say
Video testimonial
Graham was my closest colleague for seven years at Equifax. His vision of marketplace opportunities and mentorship were invaluable. He lead me down many roads - some dead ends, but the vast majority opening out onto sun lit uplands. Equifax is a much quieter place without him.
David EmslieDirector at NovaLoo Ltd.
Graham capable of thinking of creative solutions to meet a clients needs but thought is only half of the process. He is also able to roll his sleeves up to make it happen. One of the few I know and I don't count myself in that group, he is on of a very rare breed of the few people that understand that to make a difference you need to take effective action and knuckle down to get the job done.
Data evangelist and educator
Graham is a unique individual, demonstrating not only creative business insight but the commercial acumen to understand how to put it in to practice. Backed up with incredible energy and determinatoin, he is a potent force and he created huge value for Equifax. I took great inspiration from Graham and he helped me to exceed my own goals. From boss and mentor to friend, I very much enjoyed working for and with Graham.
Nigel HallidayManaging Director at Ministry of Colours
I have worked with Graham over many years, most recently at DM Print on the Hello Market project. Graham is very passionate about about the projects he works on and will work tirelessly to get things done. He has a huge amount of experience and knowledge of data management and of bringing new products to market.
Security Threat and Vulnerability Manager at Yorkshire Building Society
I came across Graham after one of at least 50 google searches that day. Of the hundreds of searches I did that month it certainly turned out to be the best.
We met a week or so later and we have remained in touch weekly for the past year.
Graham is a backbone worker with real intelligence and connections to a world of interesting people.
If you work with Graham, you’ll find a studious, down to earth guy, with no flannel who gets the job done.
Graham ranks highly in my opinion and I would recommend him to anyone looking to expand their customer base.
Bob CrollCEO at Budii
He is modest in approach but never be fooled – he is incredibly sharp, adept and commercial.
LouiseCommunication Solutions
Graham produced a clear concise no-nonsense 10 point marketing action plan to both acquire customers and recruit staff. I employed Graham to produce a direct mail marketing campaign. After providing Graham with draft text and our company logo I had no worries whatsoever, the job simply happened! The quality of the marketing materials Finely Fettled produced were brilliant and it gave a great impression of our business. As a result we received care enquiries from the top end of the market – the most profitable.
Mark BookerManaging Director, Independent Living Lancashire
Graham has helped us create literally £millions of investment funds for our largest IFA network client
SteveDirect Mail Printing
Thanks for being as positive as ever. This is brilliant work, I can’t find a thing I’d like to change.
CraigProperty Solutions
Why Finely Fettled
Finely Fettled is run by Graham Arrowsmith, who has spent more than 40 years in direct marketing and data, at LEGO UK, Royal Mail and Equifax, before founding his own business. He built some of the UK's best-known data suppression products, and has supplied affluent UK data since 2014: 2,425,503 records for 747 campaigns.
We are a certified reseller of MECLABS AI, whose conversion research is built into how we plan and test campaigns, and the home of The Next 100 Days podcast.
Questions about Finely Fettled
What does Finely Fettled do?
Finely Fettled Limited supplies UK marketing data, runs direct mail, email and Meta campaigns, and provides AI lead conversion through its sister company MicroYES, for businesses that want to reach affluent consumers or UK businesses.
What is The UK High Net Worth Database?
A multi-sourced marketing database of 4.5 million affluent UK individuals, compiled by Finely Fettled Limited and selectable for campaigns by post, telephone and email.
Do you supply business data?
Yes. The UK Business Database covers around 4 million UK businesses with named decision-makers, from £275 per 1,000 + VAT, plus residential and commercial landlord data.
Can you run the campaign for me?
Yes. We can select the audience, write and design, print and post your mailing, broadcast your emails, or build a Meta audience for your Facebook and Instagram ads, and report the results.
Is the data GDPR compliant?
Yes. Our data is multi-sourced and compliant, every supplied file is seeded so misuse can be detected, and we never hand over consumer email addresses: we send email campaigns on your behalf.
How do I start?
Ask for a free count. Tell us who you want to reach and we will reply within one working day with a count and profile. No obligation.
Get your free audience count
Tell us your audience, geography, quantity and how you plan to use the data. We will reply within one working day.
Email: contact@finelyfettled.co.uk
Telephone: +44 1535 654930
Monday to Friday, 9am to 5.30pm
Finely Fettled Limited, Silsden, West Yorkshire
Start your free count
Meet the team

Graham Arrowsmith
Managing Director, Finely Fettled Limited
Graham's 40+ year career spans strategy, business and consumer data, copywriting, design, direct mail, print, digital media and AI solutions which he uses to help clients attract affluent and high net worth individuals, in the UK and around the world. He's proud to be a MeclabsAI reseller and is Co-host of one of the longest running weekly business podcasts The Next 100 Days.

Faiza Patan
AI Architect & Marketing Manager
Faiza has gone from intern to our AI architect developing valuable solutions for MicroYES clients. Her skills include AWS, Linux and DevOps. She hails from Southern India, and will complete her MSc in International Management at York St John University in early 2026. She is currenty developing lead generation AI solutions for Finely Fettled clients.

