Consumer Marketing, Customer Segmentation, Data, Direct Mail, Marketing Consultancy, Profiling
Customer profiling for beginners was the topic, I asked my colleague Ellie Nevin to write about. She herself was a marketing novice, so this blog post is written by someone who’s just read the chapter you are turning to! Here’s Ellie’s post…...
Consumer Marketing, Direct Mail, Marketing Consultancy
What Should You Focus on in Your Marketing Message? What’s our marketing message going to be? It’s a question faced by every marketer when they contemplate how they’ll attract custom. The first step is to recognise the tools at your disposal: your...
