Winback Strategy

Data, Direct Mail

WINBACK STRATEGY Are You Going Back to the Future? Did you know that there’s an ace winback strategy in the Almanac that Marty McFly buys in “Back to the Future”? “A winback strategy that reactivates your lost customers back to life is the 3rd...

Affluent Customer Acquisition Cost Reduction

Data, Direct Mail

Customer Acquisition Cost Reduction Being good at marketing cannot make up for bad economics. If your new customer acquisition cost is greater than what that customer will spend, then you’ve got a problem. Your business will fail. Your customer acquisition cost...

Estate Agency Canvassing

Data, Direct Mail

Estate Agency Canvassing If you are an Estate Agent and use canvassing to communicate with local households, then these 5 insights can help you achieve more listings for your agency. Insight #1 Replace ingrained habits STOP copying other agents. This is an ingrained...

Partially Addressed Mail

Direct Mail

Partially Addressed Mail The biggest trade-off you’ll make with Partially Addressed Mail is with personal data. It is a service that strips away personal data. So, you won’t be able to personalise the salutation “Dear Mr Smith” because Mr Smith...