Direct Mail, Lead Generation, Marketing Strategy, Marketing to the Affluent
Marketing to High Net Worth Individuals High Net Worth Individuals are great customers for so many companies. But, how do you find them? What is the best way to do that and what are the pitfalls? If you can find them, how should you communicate to them? Basic...
Direct Mail, Lead Generation, Marketing Strategy
If you are marketing to the affluent then get to know the magic marketing number. Effective lead generation involves strategy that works. Some marketers seek a solution that takes prospect directly from A to B in one communication. Beware one-hit wonder strategies....
Consumer Marketing, Customer Segmentation, Data, Direct Mail, Marketing Consultancy, Profiling
Customer profiling for beginners was the topic, I asked my colleague Ellie Nevin to write about. She herself was a marketing novice, so this blog post is written by someone who’s just read the chapter you are turning to! Here’s Ellie’s post…...
Consumer Marketing, Direct Mail, Marketing Consultancy
What Should You Focus on in Your Marketing Message? What’s our marketing message going to be? It’s a question faced by every marketer when they contemplate how they’ll attract custom. The first step is to recognise the tools at your disposal: your...
