Customer Segmentation, Data, Direct Mail, Lead Generation
Is Direct Response Marketing a Foreign Language to Small Businesses? One Prospect’s Direct Response Marketing Story. Direct response marketing has rules. Is your business currently using letters or postcards to attract new customers? These rules apply to your...
Customer Referrals, Direct Mail, Newsletter Marketing
Monthly Printed Newsletters Create a Proper Newsletter Marketing Strategy to Drive Business Growth If you saw a headline about newsletters, most readers will think the topic is newsletters sent by email. Not so. Open rates on emails are declining badly. You hardly...
Customer Segmentation, Data, Direct Mail
Customer Segmentation THE THING ABOUT Customer Segmentation is that all customers are not the same. They were acquired in different ways. They spend different amounts. They buy at different frequencies. They stay different lengths of time. They sometimes refer your...
