Consumer Marketing, Customer Segmentation, Data, Direct Mail, Marketing Consultancy, Profiling
Customer profiling for beginners was the topic, I asked my colleague Ellie Nevin to write about. She herself was a marketing novice, so this blog post is written by someone who’s just read the chapter you are turning to! Here’s Ellie’s post…...
Customer Segmentation, Data, Direct Mail, Lead Generation
Is Direct Response Marketing a Foreign Language to Small Businesses? One Prospect’s Direct Response Marketing Story. Direct response marketing has rules. Is your business currently using letters or postcards to attract new customers? These rules apply to your...
Customer Segmentation, Data, Direct Mail
Customer Segmentation THE THING ABOUT Customer Segmentation is that all customers are not the same. They were acquired in different ways. They spend different amounts. They buy at different frequencies. They stay different lengths of time. They sometimes refer your...
